Company Profile

ENERTON is a brand name owned by Sanjay Diesels. Sanjay Diesels is an ISO 9001: 2008 & ISO 14001: 2004 certified company having an annual turnover in excess of Rs. 600 million. The company has been in the field of stand-by power generators since 1988 which gives it a rich experience of 23 years in the same field.

The company has been fortunate to have been associated with some of the best names in Internal Combustion Engines the world over. Currently the company is an authorized GOEM for DG sets powered by HUAFENG & SDEC engines. The company’s current operative range is 2 kva to 500 kva. The company is marketing these DG Sets with the brand name "ENERTON" in the Retail Sector.

The company is headed by Mr. Sanjay Sharma who is the 2nd generation in this business and has been doing this business since 1987. With more than 23 years of experience in this field the owner felt that the Indian market had now matured to accept more internationally acclaimed products as long as they are quality high performance machines and available at reasonable prices.

To this effect the company tied up with renowned and large scale international engine manufacturers who could provide rugged, durable and reliable engines at reasonable prices without charging unreasonable brand premiums. Every company in India has historically added a brand value to its products. They have been charging a premium for its brand rather that actual product inputs. To break away from this decades old practice the company owner felt that the only way to do this was to deliver a highly reliable product without any brand premium to the markets and its performance will eventually overtime deliver its success. It is with this back ground that “ENERTON” was conceived.  

The tie up of the company is with very strong companies. Huafeng for example has an existing presence in India with almost 35,000 engines working with Reliance alone. Huafeng has more than 170 + service dealers across the country taking care of these 35,000 GENSETS on a 24*7 basis. Reliance has been very happy with the machines and appreciation letters for their excellent performance have been issued by Reliance on a time to time basis.


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Reliance Appreciation Letter


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